Neli spent her early childhood in communist Bulgaria. When she was nine, and after the Berlin Wall had come down, Neli moved to South Africa, where she had to learn a new language and familiarise herself with a new culture.
After finishing school, Neli studied publishing and media, before finding work with a publishing company. Later, Neli met a businessman who had been living in Sydney and had returned to South Africa to start a consulting firm named Stylequity. After a while, he realised business conditions were more favourable in Australia, so, 15 years ago, they relocated to Sydney, getting married soon after.
These days, Neli also works for Stylequity, in a content marketing and research role. Stylequity provides the shareholders of medium-sized businesses with high-level strategic advice about how to grow, sell, invest, merge or make acquisitions.
Neli described her life to me in very matter-of-fact terms, but I couldn’t help but think how difficult it must be to move to new countries and start from scratch each time.
You need the open-mindedness to embrace new situations, the resilience to overcome the inevitable setbacks and the social skills to build a new network.
The fact Neli has been able to succeed in each country speaks to her character.