We all know that companies need to nail their marketing and customer service.
But what I didn’t realise was that marketing and service isn’t just something that companies need to do with their customers. They also need to do it with their staff.
Joe owns an HR consultancy called Silver Lining HR, and has a lot of knowledge covering human resources, workplace relations, recruitment, training and compliance.
As Joe explained, companies need to constantly communicate with their employees – partly so everyone understands where the company is going and what its values are; and partly so everyone feels respected and that they can grow with the company.
Succeed with ‘internal PR’ and you have loyal, motivated staff; fail and you have high turnover and low productivity.
Besides being an entrepreneur, Joe is also a family man, who couldn’t resist whipping out his phone to show me photos of his two beautiful children.
Joe has great warmth and energy, which is probably why I felt so drawn to him. We’re planning to catch up again in 2020. I can’t wait.